What are the fundamentals that all Google designers and researchers accept? Which approaches to design are particularly "Googley"? How can we encourage teams throughout Google to dream big and make smart design decisions?

from http://googleblog.blogspot.com/2008/04/what-makes-design-googley.html


A small team gathered to discuss these questions and define the Googley Design Principles:

1. Focus on people—their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.
These UX principles flow naturally from the Ten things Google has found to be true and the UX group's stated mission: to design products that satisfy and delight our users.